Nau mai, haere mai

We are a Māori creative agency

Jacob McGregor (Director) and Nicky Birch (Pou Kōrero) standing proud in front of a blank background. Jacob is looking off to the side and Nicky is looking straight at the camera.

We are Māori storytellers and connectors with relationships across Aotearoa.

Through whanaungatanga (relationships), hononga (connections), and kōrero (communication), we empower whānau Māori, Māori businesses, and communities to thrive.

AWE brings fresh thinking and genuine connection creating
new possibilities and better outcomes for our people.

Need a brand, campaign, event, strategy, translation or all of
the above?

We’ve got you.

Let's kōrero

Ā mātou mahi

Our services

  • We don’t talk at people, we talk with them, inviting them to be part of the journey. And we do this in ways that work best for them.

    Like master weavers, we build and foster enduring relationships with clients and communities. We use that power to help clients connect with communities too.

  • We apply the wisdom of our ancestors to modern social marketing practice to create effective behaviour change programmes you can trust.

    Through research, we unlock insights that lead to evidence-based and distinctive creative work.

  • Combining the power of lived experience and Māori creativity, we develop modern solutions that reflect te ao Māori in all its beauty.

    We don’t just create to fit a brief, we create to make real, positive change for our people.

  • We have a network that spans the country, enabling clients to connect with Māori communities and experts at the drop of a hat.

    We also bring accredited experience in PR. We know how to get noticed and can help you to do the same.