The brief

Drawing on diverse community insights and the whakapapa of previous hauora Māori strategies, we grounded a brand narrative in pūrākau, reflecting both the current state and future aspirations of hauora Māori.

Key unlock

We do not wait for hauora. We prepare for it, reach for it, and bring it forward. Inspired by Te Taura Whītiki, we wanted to represent the unseen strength between the hook and the hand, and the taura that binds intention to action.

What we did

• Naming

• Brand Design

• Brand Guidelines

Mihi

We extend our heartfelt appreciation to the incredible and hardworking team at Hauora Māori Services, Manatū Hauora | Ministry of Health.